I get what you’re saying, and it’s true, but “wine” is a horrible choice…
It can take five years for a vine to produce wine grapes. And even after they’re harvested, its a long process where lots can go wrong.
It wasn’t that people really thought no one could make better wine than France, it’s that no one else was consistently doing it yet. Everyone knew if Cali vineyards kept at it, they’d eventually level the playing field.
Most of the “outcry” about the result, was in France and made by the insanely wealthy people who owned the French vineyards
Not quite. French wine was diverse, with different regions producing the type of wine they did best.
California came along with marketing and convinced everyone wine should all be a heavy oaky drink that overpowers your food. They turned wine into McDonalds where it all tastes the same. Pretty sure Cali vineyards are owned by insanely wealthy people. Wine is just marketing now, people don’t want diversity, the want a big mac in every bottle.
I get what you’re saying, and it’s true, but “wine” is a horrible choice…
It can take five years for a vine to produce wine grapes. And even after they’re harvested, its a long process where lots can go wrong.
It wasn’t that people really thought no one could make better wine than France, it’s that no one else was consistently doing it yet. Everyone knew if Cali vineyards kept at it, they’d eventually level the playing field.
Most of the “outcry” about the result, was in France and made by the insanely wealthy people who owned the French vineyards
Not quite. French wine was diverse, with different regions producing the type of wine they did best.
California came along with marketing and convinced everyone wine should all be a heavy oaky drink that overpowers your food. They turned wine into McDonalds where it all tastes the same. Pretty sure Cali vineyards are owned by insanely wealthy people. Wine is just marketing now, people don’t want diversity, the want a big mac in every bottle.
You can pour cheap, bad wine into an expensive looking bottle and people will like it more. Marketing is pretty much all wine has going for it.
But it was a blind taste test by experts which showed that the best Californian wines could beat the best French ones, not marketing.