Not quite. French wine was diverse, with different regions producing the type of wine they did best.
California came along with marketing and convinced everyone wine should all be a heavy oaky drink that overpowers your food. They turned wine into McDonalds where it all tastes the same. Pretty sure Cali vineyards are owned by insanely wealthy people. Wine is just marketing now, people don’t want diversity, the want a big mac in every bottle.
Not quite. French wine was diverse, with different regions producing the type of wine they did best.
California came along with marketing and convinced everyone wine should all be a heavy oaky drink that overpowers your food. They turned wine into McDonalds where it all tastes the same. Pretty sure Cali vineyards are owned by insanely wealthy people. Wine is just marketing now, people don’t want diversity, the want a big mac in every bottle.
You can pour cheap, bad wine into an expensive looking bottle and people will like it more. Marketing is pretty much all wine has going for it.
But it was a blind taste test by experts which showed that the best Californian wines could beat the best French ones, not marketing.
LOL…the opinions of ‘experts’ on wine has been debunked so many times.
Dude…those experts simply know how identify California wine and are paid to tell you it’s ‘better’.
The fact that people defer to experts to tell if they like a wine or not is very telling.
I could market Franzia to $200 a bottle with the right bottle shape and label, and of course natural corks, more bullshit.