For example: Wine tasters were clear that French wine just tasted better than Californian wine. They were extremely convinced. Then they tried a blind test and hoo boy did everyone get pissed when they couldn’t tell the French wine was better without knowing it was French first. https://en.wikipedia.org/wiki/Judgment_of_Paris_(wine)
Two Buck Chuck (an inexpensive blend of wines sold by Trader Joe’s) also has scored well among California wines. So it’s not like expensive California wines are obliterating more-pedestrian counterparts, either.
Charles Shaw is an American brand of bargain-priced wine.[1] Largely made from California grapes, Charles Shaw wines include Cabernet Sauvignon, White Zinfandel, Merlot, Chardonnay, Sauvignon Blanc, Shiraz, Valdiguié in the style of Beaujolais nouveau, and limited quantities of Pinot Grigio.
The cost of the wine is about 30 to 40 percent of the price, with the bottle, cork and distribution the larger part.
Charles Shaw wines were introduced at Trader Joe’s grocery stores in California in 2002 at a price of USD$1.99 per bottle, earning the wines the nickname “Two Buck Chuck”, and eventually sold 800 million bottles between 2002 and 2013.[2]
At the 28th Annual International Eastern Wine Competition, Shaw’s 2002 Shiraz received the double gold medal, beating approximately 2,300 other wines in the competition.[13]
I’d add that the same sort of thing goes for “audiophile” gear. Things should be blind-tested. It’s very easy to have a perceptually different experience when you know what it is that you’re using.
I remember a point where Joshua Bell was busking in the New York subway.
He’s one of the finest talents in the classical music world, and in 2007 violinist Joshua Bell went busking as an experiment. Would the public realise just what was happening, alongside their daily bustle?
Music director of the Academy of St Martin in the Fields, worldwide star soloist, and former child prodigy. His instrument is a Stradivarius from 1713 and his hair is an icon of classical music in itself…
Joshua Bell is one of the world’s great virtuosos, and one of the biggest names in classical music.
And in 2007 he did some anonymous busking, as a little social experiment to see what might happen.
Over a period of 43 minutes, the violinist performed six classical pieces, two from Bach pieces, one Massenet, and one each from Schubert and Ponce.
Out of 1,097 people that passed by Bell, 27 gave money, and only seven actually stopped and listened for any length of time.
In total, Bell made $52.17 (£42.18). And this includes a $20 note from someone who recognised him.
I remember the violinist one when that came out, and watched some of the videos. He made terrible choices for songs to play that would be nonsensical unmelodious noise if listened to in a second or two of passing by. If someone on the street just hears a disconnected sequence of unrelated notes they’re not going to stop unless they are specifically looking out to be entertained. I’m sure he’s an incredible musician but musician and busker are different skills. A good busker can be a mediocre musician but play catchy, immediately compelling or memorable songs that are recognizable and instantly understood, and have a distinctive stage/street presence.
I was so frustrated by the implication that because he made a pittance that “people don’t know good quality” etc. No, he was just terrible at busking. Honestly he was lucky that he pulled even that much doing it for the first time. What do you honestly think is more attention getting, Violin Partita No. 2 in D Minor played by some white dude in a ball cap or a keytar wielding bear playing a cover of Watermelon Sugar with his whole heart and soul?
Two Buck Chuck (an inexpensive blend of wines sold by Trader Joe’s) also has scored well among California wines. So it’s not like expensive California wines are obliterating more-pedestrian counterparts, either.
https://en.wikipedia.org/wiki/Charles_Shaw_wine
I’d add that the same sort of thing goes for “audiophile” gear. Things should be blind-tested. It’s very easy to have a perceptually different experience when you know what it is that you’re using.
I remember a point where Joshua Bell was busking in the New York subway.
https://www.classicfm.com/artists/joshua-bell/violin-busking-washington-subway/
I remember the violinist one when that came out, and watched some of the videos. He made terrible choices for songs to play that would be nonsensical unmelodious noise if listened to in a second or two of passing by. If someone on the street just hears a disconnected sequence of unrelated notes they’re not going to stop unless they are specifically looking out to be entertained. I’m sure he’s an incredible musician but musician and busker are different skills. A good busker can be a mediocre musician but play catchy, immediately compelling or memorable songs that are recognizable and instantly understood, and have a distinctive stage/street presence.
I was so frustrated by the implication that because he made a pittance that “people don’t know good quality” etc. No, he was just terrible at busking. Honestly he was lucky that he pulled even that much doing it for the first time. What do you honestly think is more attention getting, Violin Partita No. 2 in D Minor played by some white dude in a ball cap or a keytar wielding bear playing a cover of Watermelon Sugar with his whole heart and soul?