Prusa is pricy because they make the de facto standards - including PrusaSlicer which is the base of OrcaSlicer/Bambu Studio.
Bambu can sell cheaper for two reason:
limited research needed to make their own products - they’re just copying open patents and software, tuning it a little, and selling the package at manufacturing cost + profit margins
the CCP pouring a shitton of money into companies to subsidise them and allow them to undercut western competition. Bambu makes a printer for $1000, CCP pays $600 of it, Bambu sells for $600 - $200 profit
Prusa is pricy because they make the de facto standards - including PrusaSlicer which is the base of OrcaSlicer/Bambu Studio.
Bambu can sell cheaper for two reason: