I am not aware of any company that has reversed course on enshittification once it has begun
It happens when they’re punished for it in the market. Microsoft finally realized they’re bleeding Windows and Xbox users, so they’ve got major initiatives to improve both. Unity tried to make the worst business pivot I’ve ever heard of, and their customers were very clearly and vocally jumping ship in response, so they undid that pivot. Plex’s only competition is an alternative that doesn’t have a business model, so if they bleed enough users to Jellyfin, they’ll either reverse course or stop just shy of some threshold where people leave Plex; or their business will die, which is also an option on the table.
Hose are called “trial balloons”. They announce a feature they know will be wildly unpopular to gauge the severity of the backlash, then temporarily reverse course while running a massive public outreach campaign to draw as much attention as possible to their feel-good response to the public: “we hear you and respect your opinions”, etc.
Then, when the buzz dies down, they re-implement those same things slowly and quietly. In some of your examples, their responses are literally nothing more than words in print; no actual actions have been taken that align with their announcements.
Unity somewhat fits that description, but it was definitely net negative for their business, and with how long it took them to walk back from it, I don’t think they had any plans to walk back before the backlash. Microsoft has been slowly making Windows worse for a long, long time; it wasn’t something they did all at once and then issued a “we hear you”. They are legitimately scared of losing their market dominance right now.
It happens when they’re punished for it in the market. Microsoft finally realized they’re bleeding Windows and Xbox users, so they’ve got major initiatives to improve both. Unity tried to make the worst business pivot I’ve ever heard of, and their customers were very clearly and vocally jumping ship in response, so they undid that pivot. Plex’s only competition is an alternative that doesn’t have a business model, so if they bleed enough users to Jellyfin, they’ll either reverse course or stop just shy of some threshold where people leave Plex; or their business will die, which is also an option on the table.
Hose are called “trial balloons”. They announce a feature they know will be wildly unpopular to gauge the severity of the backlash, then temporarily reverse course while running a massive public outreach campaign to draw as much attention as possible to their feel-good response to the public: “we hear you and respect your opinions”, etc.
Then, when the buzz dies down, they re-implement those same things slowly and quietly. In some of your examples, their responses are literally nothing more than words in print; no actual actions have been taken that align with their announcements.
Unity somewhat fits that description, but it was definitely net negative for their business, and with how long it took them to walk back from it, I don’t think they had any plans to walk back before the backlash. Microsoft has been slowly making Windows worse for a long, long time; it wasn’t something they did all at once and then issued a “we hear you”. They are legitimately scared of losing their market dominance right now.