I’ve heard that Substack excels at what some people call “audience discovery”. I wonder how that works. I also don’t want to use Substack because of its Nazi problem.

I had a look at Ghost Pro, and I understand it is a blogging CMS combined with a mailing list solution. But it seems you pay extra for the latter if you self-host.

Long story short, I am considering blogging and I research privacy-respecting, self-hostable solutions, but I am afraid I will miss out on growth if I go the self-hostable way. After all, all these people out there, professional journalists included, prefer a managed solution, so they might know something more.

Any input is welcome.